Many of India’s farmers have to travel long distances to get the help and products they need, and turn to agricultural suppliers for advice, which presents an inherent conflict of interest for companies selling supplies.
Gramophone seeks to help farmers by building a mobile marketplace of farming inputs. The startup, based in Indore, north of Mumbai, plans to use imaging, data analysis, advisory services and input sales to help India’s small farmers boost yields.
Info Edge, a publicly-listed investor in early-stage Internet companies, invested in the pre-Series A capital. While it doesn’t specifically target impact companies, Info Edge recognizes rural India as a place where technology can have a significant impact.
Gramophone launched in 2016 and is looking to reach one million farmers within 12 months, YourStory reports.