Agrifood Tech | March 1, 2017

Everytable tests variable pricing model for healthy food in Los Angeles

ImpactAlpha
The team at

ImpactAlpha

Everytable made a splash when it promised to charge less for the same nutritious meals in poor neighborhoods than in wealthier ones.

Nine months after launching its first grab-and-go health food storefront in lower-income South Los Angeles, Everytable is opening three locations this month, in Baldwin Hills, downtown LA and Santa Monica.

A central kitchen supplies small storefronts designed to be individually profitable.

“From the beginning what’s governed everything we do is getting to the lowest price point,” Everytable co-founder Sam Polk told ImpactAlpha.

Photo credit: Everytable