Can businesses profitably serve the poorest of the poor?

Can businesses profitably serve the poorest of the poor? A new study, “Reaching Deep in Low-income Markets,” suggests yes. The study dug into the experience of 20 enterprises delivering basic services such as power, sanitation, health care, housing and education to customers at the bottom of the economic pyramid (those living on less than $2.50 a … Continue reading Can businesses profitably serve the poorest of the poor?