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Circular Logic: Europeans Finding Efficiency and Opportunity in the Circular Economy

Barcelona, Spain – Waste not, want not. Or more precisely, waste less, earn more. It’s a formula that markets are increasingly adopting as global leaders learn to cope with the growth in population – and consumption. By 2025 cities will be producing 2.2 billion tonnes of solid waste annually, doubling 2012 levels. By 2030, 3 billion new customers will have entered the market. By