The Case Foundation has just released “A Short Guide to Impact Investing,” with the intention of bringing a new crop of high-net-worth investors “into the game.”
“We picked up a recurring theme: a lot of people are confused,” writes author Sean Greene, Case’s entrepreneur-in-residence. “What exactly is impact investing? How is it different from what I’m already doing? How do I get started?’
ImpactAlpha.com (formerly Impact IQ) is working with the Case Foundation to produce the series ofImpact Profiles that are highlighted in the guide, illuminating the breadth of impact opportunities, across issues, geographies and asset classes.
The 12-chapter guide presents a spectrum of impact investments and investors, from Impact Motivated, to Impact Committed to Impact Certified. In the middle category, “companies set their own impact goals and metrics, whether they be three or 300,” Green writes. “The self-selection of standards and metrics recognizes the breadth and complexity of potential social impacts.”
The Guide also includes a matrix to help investors sort investments by issue area and asset class, as well as by where (emerging or developed markets?), how (funds or direct investments?) and how much (of financial returns, social impact and risk).
Greene and his team say they have talked with hundreds of people in the impact investing community and are now seeking feedback on the draft guide to help improve the final version to be published later this year.